2026 Beauty Trend Analysis Inclusivity moves from campaign to brand DNA. Explore Gen Z’s impact, inclusive product design, real-people branding, case studies, and a step-by-step playbook for winning in 2026....
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2026 Skincare Trends
Five trends to watch: exosome actives, high-function skinimalism, barrier strengthening, hyperpigmentation care, and body skincare expansion—with strategic takeaways for product roadmaps.
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Sustainable Growth in Cosmetics: Balancing Product, Marketing & Distribution (Part 10) Sustainable cosmetics brands balance product, marketing, and distribution. Learn how to integrate these three pillars to reduce waste, improve...
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From Product to Market: Building a Cosmetics Distribution Strategy (Part 9) A guide to cosmetics distribution: design channel strategy, balance online and offline routes, align sales with marketing, and avoid...
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Advertising Costs in Cosmetics: Why Platforms Profit More Than You Think (Part 8) Cosmetics founders must understand advertising economics. Marketplaces and social platforms profit from ad spend, not sales. Learn...
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Why Knowing Your Cosmetics Customer Matters More Than Ever (Part 7) Cosmetics brands win when they understand their customers. Build personas, map behaviors, choose the right channels, and optimize ad...
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Defining Your Target Customer & Advertising Strategy in Cosmetics (Part 6) Learn how to define your target customer, identify where they gather, and run targeted advertising campaigns. Build smarter ad...
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Manufacturing Lead Time & Pre-Launch Marketing for Cosmetics (Part 5) Manage production timelines—containers (~45 days), filling (~15 days), cartons (~15 days)—and run pre-launch marketing in parallel using samples for photo/video,...
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