Amazon US Beauty Best Sellers: What the Top 100 Says About K-Beauty (Jan 19)
Here’s a quick weekly snapshot of K-beauty performance in the Amazon US Beauty Best Sellers Top 100 (as of Jan 19). The rankings offer a helpful view of which Korean beauty brands and products are sustaining demand beyond short-term campaigns.
K-Beauty Presence in the Top 100
This week, 14 K-beauty products ranked in the Amazon US Beauty Best Sellers Top 100. Compared with last week’s total, the count decreased by one product.
Even with that slight dip, K-beauty maintained strong brand representation: 9 K-beauty brands remained within the Top 100, reinforcing K-beauty’s ongoing influence in the US beauty market.
Brand Spotlight: Medicube Leads the Category
Among the ranked brands, Medicube held the largest share with five products in the Top 100. This level of concentration signals strong brand power and repeatable demand.
A key highlight: Medicube’s Zero Pore Pad returned to the #1 position for the first time in six weeks, marking a significant rebound in momentum.
Steady Sellers After Holiday Promotions
Another notable trend is what happened after year-end and New Year promotions wrapped up. Several brands either maintained rankings or re-entered the list—suggesting that demand is now shifting toward steady sellers rather than promotion-driven spikes.
- KAHI continued to hold a spot in the rankings.
- Equalberry reappeared in the Top 100 after a period of absence.
- Beauty of Joseon returned to the rankings, showing renewed consistency.
- Anua also re-entered the list, signaling sustained interest from US consumers.
What This Week’s Rankings Suggest
Overall, the Top 100 rankings indicate that K-beauty is holding its position in the US market with a mix of brand-driven leaders and long-term steady sellers. The post-promotion period is especially telling—brands that remain visible now tend to have stronger repeat demand and product-market fit.
Key takeaways: a slight adjustment in total products, stable brand representation, Medicube’s strong dominance, and the return of multiple K-beauty brands as steady performers.