Global Growth and Current Status
K-Beauty's global influence was recently highlighted when a foreign creator's Korean cushion foundation review reached 50 million views. From its first export in 1964 to achieving $11 billion in exports by 2023, K-Beauty now reaches 165 countries, competing with France, the United States, and Germany as a beauty industry powerhouse.
Key Success Factors
- Systematic Legal Framework: The 2000 Cosmetics Act introduced the world's first functional cosmetics certification system
- Innovative Industry Structure: Separation of manufacturers and distributors, strong ODM/OEM foundation
- Revolutionary Product Development: Pioneering products like BB cream and air cushion technology
Global Position
- World's 4th largest cosmetics exporter
- #1 imported cosmetics brand in US and Japan
- Top export category for Korean SMEs
Future Outlook
K-Beauty continues to lead global beauty trends through rigorous quality control and constant innovation, with sustained growth expected in customized skincare solutions and sustainable beauty products.