VẺ ĐẸP TOÀN CẦU
XU HƯỚNG của LUK

Khám phá những cải tiến mới nhất.
Cùng nhau tạo nên thành công toàn cầu tiếp theo của bạn.

Liên hệ với chúng tôi
The $16 Lip Balm That Sold New York: How a City Becomes a Beauty Brand
The $16 Lip Balm That Sold New York: How a City Becomes a Beauty Brand
An apple-flavored lip balm with an I♥NY logo looks like an ordinary collab — until you realize the hero of the campaign isn't the balm. It's New York City itself.... Đọc thêm...
Why AI Names The Ordinary First: Brands Now Have to Sell to Machines, Too
Why AI Names The Ordinary First: Brands Now Have to Sell to Machines, Too
The first gateway to beauty products is no longer a search bar — it is an AI chat window. Every week, people ask AI about beauty roughly one billion times,... Đọc thêm...
Contra Concealer — Creamy Full Cover & Flexible Adhesion, Engineered Into One Mechanism
Contra Concealer — Creamy Full Cover & Flexible Adhesion, Engineered Into One Mechanism
Full coverage usually means a heavy, cakey finish. Contra Concealer rewrites that trade-off — creamy full cover and flexible adhesion, delivered by a single formula mechanism. High-load pigment covers like... Đọc thêm...
TikTok Shop Doesn't Make Brands | The New Formula That Sold a Third of a Major Retailer's Volume — With No Stores
TikTok Shop Doesn't Make Brands | The New Formula That Sold a Third of a Major Retailer's Volume — With No Stores
TikTok Shop sold about a third of a major beauty retailer's quarterly volume with no stores. Its rival now isn't social — it's big-box retail. But the real lesson is... Đọc thêm...
Banana Is the Next Matcha | Beyond Scent, Into the Ingredient — How Beauty Is Using Banana
Banana Is the Next Matcha | Beyond Scent, Into the Ingredient — How Beauty Is Using Banana
Banana didn't start in beauty. It spread first through drinks, desserts, and bakery — the same road matcha, coconut, and cherry walked. Now banana is crossing over from scent into... Đọc thêm...
You Buy the Technology, Not the Cosmetic | How Exosomes Opened Skincare's Next Market — and Why It's Moving Into Home Care
You Buy the Technology, Not the Cosmetic | How Exosomes Opened Skincare's Next Market — and Why It's Moving Into Home Care
Traditional skincare was a market for "buying ingredients." After exosomes, it's slowly becoming a market for "choosing a company's technology." A technology that lived only in treatment rooms is moving... Đọc thêm...
The SPF War Is Over | Why Sunscreen Is Becoming "Anti-Aging You Wear in Daylight"
The SPF War Is Over | Why Sunscreen Is Becoming "Anti-Aging You Wear in Daylight"
SPF, PA, no white cast used to be everything. Now they're table stakes. Sunscreen is becoming "anti-aging you wear in daylight." The competition is moving from "how much it blocks"... Đọc thêm...
Base Makeup Now Competes on Barrier, Not Coverage | From Skinification to "Glongevity" in Color Cosmetics
Base Makeup Now Competes on Barrier, Not Coverage | From Skinification to "Glongevity" in Color Cosmetics
For a while, base makeup was a simple race: more coverage, longer wear. But thick foundation and suffocated skin wore consumers out first. Now the standard is moving from coverage... Đọc thêm...
Collagen Melting Sheet OEM/ODM Manufacturing | Build Your Brand's Dissolving Collagen Sheet with LUK Corp.
Collagen Melting Sheet OEM/ODM Manufacturing | Build Your Brand's Dissolving Collagen Sheet with LUK Corp.
If a normal sheet mask is "essence soaked into fabric," a collagen melting sheet is different — the sheet itself is collagen. It dissolves on contact with skin moisture and... Đọc thêm...
The US Sunscreen Door Just Opened | What FDA's First New UV Filter in 20 Years Means for Korean SPF
The US Sunscreen Door Just Opened | What FDA's First New UV Filter in 20 Years Means for Korean SPF
On June 9, 2026, the FDA approved bemotrizinol — the first new sunscreen active ingredient in the US in over 20 years. A filter used in Europe and Asia for... Đọc thêm...
Beauty's Open Space Is in Hair | Why Bond-Building Is the Next Prestige Exit — and the OEM Playbook Behind It
Beauty's Open Space Is in Hair | Why Bond-Building Is the Next Prestige Exit — and the OEM Playbook Behind It
A $48 hair mask sold eight weeks of stock in three hours on its Violet Grey debut — then raised a $2M seed round. The story isn't the sell-out. It's... Đọc thêm...
Beauty Reaches the Top of European SPF | What the Amazon UK & Germany No.1 Really Proved
Beauty Reaches the Top of European SPF | What the Amazon UK & Germany No.1 Really Proved
No.1 in the sunscreen category on Amazon UK and Germany — simultaneously. In Europe's strictest, most derma-loyal market, that ranking isn't a sales stat. It's a trust signal — evidence... Đọc thêm...