Cica Clay Pack Cleanser: A 2-in-1 Clay-to-Bubble Cleanser for Skincare Brands
The global skincare market is rapidly evolving, and cleansing products are becoming more advanced than ever. Consumers today are looking for cleansers that do more than remove makeup and impurities. They want products that can purify pores, gently exfoliate the skin, and deliver skincare benefits at the same time.
This trend has created a strong opportunity for brands to introduce innovative cleansing solutions that combine multiple skincare functions in one product.
The Cica Clay Pack Cleanser was developed to meet this demand. This unique formula combines clay mask performance with daily cleansing, offering a powerful 2-in-1 pack + cleanser solution designed for modern skincare brands.
The Challenge Brands Face When Developing Cleansers
Many skincare brands struggle to create a cleansing product that truly stands out in the market.
- Standard cleansers often lack strong functional benefits
- Clay masks can be inconvenient for daily use
- Scrub cleansers may feel too harsh for sensitive skin
Consumers, however, increasingly prefer products that deliver deep pore purification while remaining gentle on the skin. Brands therefore need formulas that combine cleansing performance with skincare benefits.
The Solution: Cica Clay Pack Cleanser
The Cica Clay Pack Cleanser addresses these challenges with a unique concept:
Cleansing + Pack in One Formula
This Clay-to-Bubble transformation formula allows consumers to experience the purifying effect of a clay mask while simply washing their face.
As the product is massaged onto wet skin, it transforms into soft cleansing bubbles, removing makeup, sebum, and impurities from deep inside the pores.
Core Technology: Clay-to-Bubble Purifying System
Dual Clay Purifying System
The formula contains two powerful purifying clays:
- Kaolin – helps absorb excess sebum and impurities
- Bentonite – supports deep pore cleansing
This dual clay system helps remove impurities trapped in pores that traditional cleansers may not fully address.
Grain Powder Gentle Exfoliation
The formula also includes finely milled black soybean powder and five grain extracts, delivering gentle exfoliation while providing skincare benefits.
This combination helps smooth rough skin texture while supporting healthier-looking skin.
Cica Skin Comfort Care
To ensure the product remains gentle on the skin, the formula incorporates Cica-based soothing care that helps calm and comfort the skin during cleansing.
Vegan and Clean Beauty Formulation
The Cica Clay Pack Cleanser is designed to meet modern clean beauty standards.
The formula is:
- Vegan formulation
- Low-irritation skincare concept
- Suitable for sensitive skin
It is also formulated without the following ingredients:
- Parabens
- Phenoxyethanol
- Silicone
- SLS / SLES
- Triethanolamine
- Mineral oil
- Synthetic fragrance
This clean formulation helps support positioning for clean beauty, vegan skincare, and sensitive skin product lines.
Ideal for These Types of Skincare Brands
The Cica Clay Pack Cleanser is particularly suitable for brands targeting:
- Clean beauty skincare
- Vegan skincare
- Dermocosmetic skincare
- Pore care skincare lines
- K-Beauty cleansing products
It can be positioned as a pore purifying cleanser, clay cleansing mask, or daily deep cleansing product.
OEM / ODM Customization Opportunities
For skincare brands, this formula offers excellent customization potential.
Possible OEM / ODM options include:
- Clay concentration adjustment
- Scrub particle level modification
- Texture and foam level adjustment
- Additional functional ingredients
- Customized fragrance or fragrance-free options
- Packaging development and design
This flexibility allows brands to develop a unique cleansing product aligned with their brand concept.
An ODM Opportunity for Innovative Skincare Brands
The Cica Clay Pack Cleanser offers a compelling opportunity for brands seeking a cleanser that delivers more than basic cleansing.
With its clay pack effect, gentle exfoliation, vegan formulation, and pore-purifying technology, it provides a strong foundation for a differentiated cleansing product.
If your brand is looking to develop a deep purifying cleanser with clay mask benefits, our team can support full OEM / ODM skincare development.
Contact us to discuss how we can develop your brand’s next cleansing product.